Video Marketing Guide

Video Marketing Guide

For Facebook, Twitter, Instagram, and LinkedIn, animated captions are a great way to catch the eye of users that are scrolling. As videos on these platforms autoplay on mute, these animations can provide context of what the video is about, and try and hook users in, getting them to activate the sound and watch the whole way through. You can also do this through closed captions, which you can set to be automatically activated on your videos while playing with the sound off. These provide subtitles, and need to be uploaded into each platform with your video content as a .srt file. This is also a good thing to include in all videos across platforms, as it provides a transcript that search engines like Google can crawl, picking up on keywords, and improving the chances that they’ll show up in search results

Leave a Comment