How to Block Referrer Spam in Google Analytics (Clean up Your Reports)

How to Block Referrer Spam in Google Analytics (Clean up Your Reports)

Whether you like it or not, spam is a big part of the internet.

Some types of spam are more interested in using your server space to send out requests, while some take advantage of users to send over harmful malware and viruses.

One type of spam is called referrer spam and it affects WordPress sites that aren’t prepared. In addition, it can get into your Google Analytics system, preying on your rankings and turning search engines against you.

It will never go away fully. But that doesn’t mean you can’t fight back against referrer spam.

Your best bet is to block referrer spam in Google Analytics and WordPress. How do you go about doing this?

You’re going to find out in just a minute, but first, let’s understand a little more about referrer spam and how it can affect your website.

Fight back against referrer spam 👊 and keep your Google Analytics reports squeaky-clean 🧼 with these tips!Click to Tweet

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