How to Build an Email List in WordPress – Email Marketing 101

How to build an email list in WordPress

Do you want to create an email list in WordPress?

Email marketing is the best way to stay in touch with your readers. And it’s much more effective for reaching your audience than social media alone.

In this email marketing guide for beginners, we’ll show you how to easily build an email list in WordPress.

Because this is a longer article, we put together a table of contents below to navigate each section.

What is an Email List?

An email list is a group of people who’ve requested to get regular email updates from you. Typically, people get onto your email list by adding their information in an opt-in form on your site.

Building an email list allows you to stay in touch with your readers and customers by using an email marketing software.

And because email is a reliable form of communication, you can easily let your readers know about anything coming up, such as new products, sales, or special announcements.

Why Email Marketing is Important?

On our websites, email marketing outperforms social media marketing in the number of clicks.

We have tested this repeatedly and the result is always the same: Emails get us 10 times more clicks than all social media combined.

But why does email perform so well? The answer is simple: email is private and personal.

If this is not a good enough reason to start building your email list, here are some major benefits.

  • Guaranteed Reach – When you use Twitter, Facebook, or Instagram, your updates are bound to be missed due to the very nature of social media algorithms. However, people tend to check emails a lot more carefully than their social networks.
  • Access and Ownership – You don’t own the content you post on social media. At any time, your account can be suspended and you lose all your followers. Or what if your favorite social media platform goes out of business? We’re not saying they will, but your email list is something that you own. Second, you are not limited to the rules of the social platform, such as character length or hashtag rules. You set the limits yourself. You can integrate email newsletters within your WordPress blog with more effectiveness than embedding social platforms (we will show you how later in this guide).
  • Better Targeting – The best part about building your email list is that you can use it to target your audience locally (for folks in specific countries, cities, states). If you are launching a product in select locations, then email is the best way to reach your subscribers in that area.
  • Increase Revenue – The bottom line is when you have guaranteed reach, better targeting, and attention of your users, then you are definitely going to increase revenue.

But isn’t email dead? Haven’t you heard social media is where everyone’s at?

It’s a common statement but if email use was truly dead, then why does every social media platform require you to sign up with an email address?

Email has been the most reliable form of electronic communication for the past two decades, and it hasn’t slowed down. Plus, building an email list is a lot easier than building a following on social media platforms.

Facebook and Instagram both limit the reach of your pages to a small percentage of your followers unless you want to pay for ads. Similarly, your tweets only appear for a limited time on a user’s feed.

On the other hand, when you send an email, it reaches all your subscribers and stays in their inbox until they take action.

We are not saying you should abandon social media. These sites are great for building user engagement, but email will bring you more visitors, conversions, and sales.

Lastly, a social media site can disappear or become less popular (remember Myspace?). When they disappear, they will take your followers with them.

On the other hand, email has been around since the dawn of the internet. And it’s still the most popular way people communicate online.

How to Get Started Building Your Email List

The first thing you need is a reliable email service provider.

These companies specialize in email delivery, and you need them to ensure your email reaches the inbox of all your subscribers (instead of having your email marked as spam).

Even though you can use WordPress to send emails, we strongly recommend against that (see why you should never use WordPress to send email newsletters).

These professional email service providers spend a lot of money and resources on their email delivery infrastructure to make sure that your email does not end up in your subscriber’s junk folder.

All major companies like Facebook, Apple, eBay, and Amazon use a third-party email marketing service.

Apart from deliverability, these companies also provide you with email marketing tools that you’ll need to make your emails more effective.

Which Email Marketing Service Should You Use?

There are many great email marketing providers out there.

It’s a very competitive industry which means companies are always trying to keep their costs low while offering a lot of features.

Below are just some of the providers that we have worked with and highly recommend.

Build Your Email List with Email Marketing Software

Constant Contact is the best email marketing service provider for all sizes of businesses and websites.

It lets you send emails, manage subscribers, track emails, view analytics, set up autoresponders, create beautiful email templates, target subscribers, and split test your campaigns.

This software allows you to capture email addresses, works easily with WordPress, and has integrations for all the top WordPress plugins and tools.

Constant Contact homepage

The best part is that Constant Contact comes with a two-month free trial. This gives you enough time to set up your email list and start capturing email addresses.

By the end of the trial, your list will be paying for itself. Sign up for FREE!

Other alternatives are SendinBlue, Drip, and ConvertKit. They all work well with WordPress and are easy to use for beginners.

For the sake of this guide, we’ll show you how to set up an email list using Constant Contact. However, the process is quite similar regardless of which email service you choose.

Create Your Email List in Constant Contact

Let’s set up your email list. This is simply a list where you will store contact information of all users who sign up for your email newsletter.

Go to the Constant Contact website and click on ‘sign up for free’, and then fill out your information.

After the sign up, you need to click on the ‘Contacts’ button at the top of your Constant Contact dashboard.

Contacts button in Constant Contact

Now, you’ll see the contacts page. On this screen, click on the blue ‘Create List’ button.

Create your Constant Contact list

At this step, it’s time to name your email list. It can be whatever you want, but we’ll call it ‘My Email List’ for this example.

Name your Constant Contact email list

You’re done creating your list people can subscribe to. The next step is to add an email subscription form to your WordPress website where your readers can sign up.

For more details on setting up your email list, see our guide on how to add email subscriptions to your WordPress blog.

Add Subscribers To Your Email List with WPForms

While Constant Contact comes with an email signup form builder, the fastest way to get started is to use the WPForms. It integrates seamlessly with Constant Contact to set up an optin form easily.

First, you need to install and activate the WPForms plugin. If you need help, then follow our guide on how to install a plugin for detailed instructions.

Note: There is also a free version called WPForms Lite, which includes Constant Contact support but it has limited features.

Upon activation, head over to the WPForms » Add New page and then select the ‘Newsletter Signup Form’ template.

Add new WPForm

You’ll see a sample newsletter signup form inside the form builder interface.

On the next page, you’ll get a notice to connect your email marketing service in the marketing tab. More on that in a second.

Make sure to change the name of your form by clicking on the title. For this example, we called it ‘Subscribe For Regular Updates’ but you can name it whatever you want.

Click on the orange ‘SAVE’ button. Now, you’ll want to set up your confirmation message. Click on ‘Confirmations’ on the left under ‘General’ and we’ll update that.

You’ll see this:

WPForms confirmation message

The default confirmation message reads “Thanks for contacting us! We will be in touch with you shortly.” but you can put anything here you want. This is the message your readers will see after they subscribe to your newsletter.

Now, click the marketing tab on the left:

WPForms marketing tab

Now, you’ll see the ‘Constant Contact’ button. Click that to connect your new email list to the form we’ve created.

WPForm email list connection

For the next step, click on the ‘Add New Connection’ button and you’ll see a popup that asks you to name your connection. We’ve named it ‘My Newsletter Form’ but you can name it anything you wish.

After that, you’ll see this:

Register your form

Click on ‘Click here to register with Constant Contact’ link to enter your Constant Contact details. Now, you’ll see a message that asks you to let WPForms to access your account. Click on the ‘Allow’ button to continue.

You’ll be given a long authorization code to register your form.

WPForm authorization code

Enter your code, along with the account nickname (make sure it’s something that is familiar) into those fields. Click ‘Connect’ and you’re done.

On the next screen, you can select the fields you want to pass from your WPForm to your Constant Contact list. We chose ‘email’ and ‘full name’ but you can select as many as you want.

Just be sure those two fields are on your optin form.

Email fields

Click the big orange ‘Save’ button when you’re done.

Now your form is set up and it’s time to place it on our WordPress website. For this example, we’ll put it in the sidebar.

Go to Appearance » Widgets page to add the WPForms widget to your sidebar.

Add WPForm widget to sidebar

Give your widget a title and select your newsletter sign-up form. Click on the ‘Save’ button to store your widget settings.

When you visit your website, you’ll see your email subscription form in the sidebar.

Form in the sidebar

Now, any time someone inputs their name and email into your form, they’ll be added to your email list.

Grow Your Email List Faster with OptinMonster

Did you know that more than 70% of your website visitors will never visit it again? The Internet is just too big and there are tons of websites and competition is fierce in most industries.

You get just a few seconds to convince a website visitor to stay and look around.

This is where OptinMonster comes in. It is the best conversion optimization software in the world and allows you to easily convert website visitors into subscribers and customers.

OptinMonster homepage

With this optin software, you can set up welcome mats, exit-intent popups, slide-in forms, floating bars, and more optin styles to capture the most email subscribers possible.

From there, you can customize your form in style, and use smart targeting rules to display it at the precise time and location.

OptinMonster exit-intent popup

Here’s an example of a subtle and polite slide-in form used on the OptinMonster blog:

OptinMonster slide-in

One thing here is key: user experience. At WPBeginner, we have successfully used this lightbox popup and noticed a 600% increase in our subscribers without affecting the user experience or seeing any decrease in pageviews.

OptinMonster comes with a 14-day money back guarantee, so if you use it and don’t see an increase in your subscribers, then you can get a full refund.

Interacting with Your Subscribers

Once you’ve started building your email list, it’s crucial that you engage with your subscribers.

Ideally, you’ll make it a habit to send them regular emails, whether it’s weekly or monthly.

Not every email has to be promotional. You can send emails requesting feedback, giving helpful tips, or letting them know of new content you’ve created.

We hope this article helped you learn how to build an email list in WordPress. You may also like our list of tested and easy ways to grow your email list faster, and our proven tips on how to grow your website traffic.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

30 Marketing PowerPoint Templates: Best PPTs to Present Your Plans in 2020

30 Marketing PowerPoint Templates: Best PPTs to Present Your Plans in 2020

Do you have an upcoming marketing presentation to make in PowerPoint?

Need to showcase your latest social media campaign? Present fresh content marketing ideas? Or show how your digital marketing results are stacking up with a great PPT marketing presentation?

Marketing presentation slide designs from The Digital Agency PowerPoint template for 2020.

The right (ready-made) PowerPoint (PPT) templates for marketing will save you a ton of time. Also, it’ll give you a wide selection of creative marketing slides to make your next presentation deck. 

Here we showcase 30 of the best marketing PowerPoint templates from both Envato Elements and GraphicRiver. They contain many PowerPoint professional elements. These elements include marketing strategy templates for PPT, digital marketing slide examples and many other options.

Jump in and find the marketing PPT templates that fit your presentation just right!

Best Marketing PowerPoint (PPT) Templates on Envato Elements (With Unlimited Use)

Find hundreds of the best PowerPoint PPT Marketing templates on Envato Elements. This great offer includes unlimited downloads for one monthly fee.

unlimited access marketing PowerPoint templates
Marketing templates for PowerPoint (PPT files) on Envato Elements – with unlimited access.

Each of the many marketing plan PPTs and strategic PowerPoint templates from Envato Elements have hundreds of awesome presentation options. They’re packed with creative advertising slide layouts, nice marketing background designs for PowerPoint, and tons of professional sales graphics.

You may be tempted by marketing PowerPoint templates for free online. But typically marketing PPT templates for free download don’t offer the same features or quality.

PowerPoint PPT Marketing templates on Envato Elements
Hundreds of PowerPoint PPT Marketing templates on Envato Elements – with unlimited access.

Envato Elements has marketing presentation example templates for each of these situations.

Top 5+ PPT Templates for Marketing (New Presentations on Envato Elements – 2020)

Here are the top strategic marketing presentation PowerPoint templates:

These marketing PPTs templates are trending on Envato Elements in 2020: 

1. Marketing Plan PPT – PowerPoint Presentation Template

Marketing Plan PPT Powerpoint Presentation Template Design

The slide design on this template is designed for making a marketing plan presentation. Showcase your marketing strategy and highlight your data with compelling infographics. Use it to make your marketing ideas stand out. 

Learn how to make a great marketing presentation using this PowerPoint marketing plan PPT template: 

  • Microsoft PowerPoint
    How to Make Pro Marketing Plan PowerPoint PPT Presentations for 2020
    Andrew Childress

2. Social Media Trends – PowerPoint Template Design

Social Media Trends PowerPoint Template Design

If you’re looking to make a marketing trends presentation, then this PowerPoint template is a quick starting point. It’s got a well-designed framework of over 100 unique slide designs.

This top PPT for marketing features digital research from trending social media marketing topics, like influencers, Snapchat data, live video, and more. This marketing PPT set will help you turn your data into a beautiful marketing presentation fast.

3. Digital Marketing Strategy – PPT PowerPoint Plan Template

PowerPoint Plan Template for Digital Marketing Strategy Presentations

This digital marketing strategy PPT template for 2020 features some stylish elements, such as:

  • 40+ unique PPT slides for each theme
  • 2 pre-made marketing presentation example themes
  • professional handmade infographics
  • fully editable, modern graphics
  • object and slide transition animation

There are also plenty of colorful illustrations to make your marketing ideas pop. These strategic marketing PPT templates have slides that fit many presentation needs. Presentation needs like social media, SEO, and both inbound and outbound digital marketing.

4. Content Marketing Presentation – PowerPoint PPT Design

Content Marketing Presentation PPT PowerPoint Design

Content marketing is a popular and growing marketing strategy. Great content will continue to be the cornerstone of digital marketing. If your job requires you to give a marketing presentation using a template it the best option. Use a PowerPoint template that’s designed for making this type of presentation.

5. Connect – Marketing Communication PowerPoint Template

Connect Marketing Communication PowerPoint Template

Don’t your marketing ideas deserve to be heard? Most of all you want your message to connect with your audience. To make that connection you need to present your message in a clear way. With slides that help persuade and convince you will be presenting a clearer message.

The Connect marketing PowerPoint template is designed to do just that. It comes with over 700+ total professional slides, witch compelling designs, and easy to edit features.

6. Social Media Pro – PowerPoint PPT Plan Template

Social Media Pro PowerPoint PPT Plan Template

Are you looking for a modern social media presentation template? Social Media Pro is packed with slide designs that’ll help you make your marketing presentation right. This presentation has:

  • many color schemes
  • over 35 unique marketing PPT slide designs
  • plenty of colorful infographics
  • stylish social media illustrations.

7. The Digital Agency – x Plan PowerPoint Template

The Digital Agency Marketing Plan PowerPoint Template

This is a powerful marketing PowerPoint template with plenty of the professional features you’d expect in a Premium design. Grab it now from Envato Elements. The media elements, marketing infographics, and marketing slide designs are easy to use.

Envato Elements (Design Without Limits)

Envato Elements - Unlimited awesome template downloads for one low price
Envato Elements – Unlimited creative assets and marketing PPT templates for one low price.

Envato Elements has a single compelling (all-inclusive) offer:

Sign up for Envato Elements and you get access to thousands of unlimited use graphics and templates (with unlimited use). Get great web themes, cool marketing presentation templates, pre-made video files, and more—all for one low price. 

Get unlimited downloads from a massive digital warehouse of creative assets
Get unlimited downloads from a massive digital warehouse of creative assets.

That’s right! Download as many professional PPT marketing templates and advertising graphics as you want. Then you can customize them to fit any of your business project needs.

GraphicRiver is a great option if you want to buy presentation templates one at a time check out our GraphicRiver marketplace below.

Watch a Video to Learn More About Marketing PowerPoint Templates

We’ve just shown you some of the best marketing PowerPoint templates. If you’re looking for a great marketing PowerPoint, you can’t go wrong with one of these professional designed templates. Get a closer look at the great choices available in this new video countdown:

20+ Best Marketing PowerPoint Templates on GraphicRiver (Buy PPTs One at a Time) 

These pro marketing plan template PowerPoint (PPT) designs are made for a variety of marketing presentations. Use them for: 

  • marketing plan presentations
  • social media reports
  • SEO service demonstrations
  • digital marketing updates
  • and more

Browse through this curated selection of the best marketing template PPTs to find just the right one for your next PowerPoint marketing presentation (for 2020):

1. Socialina – Social Media Marketing PowerPoint Template

Socialina - Social Media Marketing PowerPoint Template

The Socialina template is a great choice if you want to design and present a social media marketing plan. The template has a modern design that’s easy to customize. You’ll find 30 premade slides and image placeholders so you can easily add your own images.

2. Clean Marketing PowerPoint Presentation Template

Clean Marketing PowerPoint Presentation Template

Clean Marketing is a great choice if you like a minimal and clean design. The template has drag and drop image placeholders. Easily change the color scheme to match your own branding. The template was designed in 16:9 aspect ratio. It comes with 465 unique slides and custom vector icons.

3. Marketing Firm Presentation Template

Marketing Firm Presentation Template

This template is a good choice for any marketing firm that needs to design presentations. It’s got a simple and versatile design with 30 unique slides based on master slides. The template was designed in  widescreen resolution.

4. Volax Business Presentation Template

Volax Business Presentation Template

When you’re choosing a PPT for marketing, it’s a great idea to get a flexible template. That’s where Volax shines, thanks to more than 200 unique slide designs and 30 color schemes. That helps you guarantee that you never build the same marketing presentation PPT twice!

5. Business Plan PowerPoint Template

Business Plan PowerPoint Template

This template has everything you might need to develop your marketing PowerPoint plan. That includes drag-and-drop slides that are a breeze to update with your imagery.

Key features in Business Plan also include:

  • 417 unique slide designs
  • classic marketing slides like team slides, services, timelines, and more
  • widescreen format to fill the typical conference room screen
  • vector maps that scale beautifully for geographic slides

6. Business Plan – PowerPoint Presentation Template

Business Plan Presentation Template

This marketing plan PPT is the perfect starting point if you’ve never built a marketing plan on your own. That’s because it’s got all the ideas you might need to develop your next marketing PowerPoint plan. Fill in the slides with your own ideas and you’ll have a marketing plan in less time than ever.

7. The Digital Marketing Pro – PowerPoint PPT Template

The Digital Marketing Pro PowerPoint PPT Template

The Digital Marketing Pro template was made for agencies and professionals. This template comes with elements that you can add to your marketing presentation. It’s packed with editable slide designs, several color schemes, and more. This marketing PPT template features your digital assets, device mockups, and image placeholders

8. Marketing Plan – PPT PowerPoint Presentation Template

Marketing Plan PPT Theme for PowerPoint Presentations

This is a comprehensive marketing PowerPoint template. Not only can you use it to present your business go to market plan, but it also has slides for a wide mix of marketing needs. A few marketing plan example slides for PowerPoint included are for showcasing: 

  • marketing research
  • demographics 
  • your social media plan
  • competitive analysis
  • and more!

9. Digital Marketing – Business Strategy PPT Presentation

Digital Marketing Business Strategy PPT Presentation

Impress your audience with an awesome marketing presentation design. This digital marketing PowerPoint template has over 160+ modern slides with stylish features. This PPT for marketing design comes with plenty of easy to use graphics and modern elements. Make quick use of:

  • infographic designs,
  • editable charts
  • device mockups
  • marketing strategy PowerPoint
  • image placeholders.

10. Marketofy – Ultimate Marketing PowerPoint Template Set

Marketofy Best Marketing PowerPoint Template Set

Are you ready to make a great marketing presentation? Marketofy is one the most popular and robust PowerPoint templates on GraphicRiver. Put this powerful set of 390 unique slides to work for you. This is one of the best marketing PPTs that’s got all the creative elements you could possibly need. Choose between stylish infographics, to colorful vector graphics, and pixel-perfect illustrations.

11. Marketing Idea – Powerful Modern PowerPoint Template

Marketing Idea Powerful Modern PowerPoint Template

Don’t use a free marketing PowerPoint template with a dull design. Instead, think big and bold with this fresh marketing PowerPoint template.

It’s got a powerful set of unique marketing PPT template slide designs that’ll help your marketing ideas stand out. It features over 100 unique slides, and plenty of creative components, to make a professional presentation fast.

12. Marketing Toolbox – Strategic PowerPoint PPT Template

Marketing Toolbox Strategic PowerPoint PPT Template

Marketing Toolbox is an aptly named PowerPoint template. With this set of many marketing slide designs, you can create powerful marketing plans. Customize the slides to showcase your market growth, competitor analysis, marketing strategy PowerPoint PPT designs, and more. It’s got a minimal, modern design with bold typefaces and simple color use. The design of this template will allow your clients to keep their focus on your data and analysis.

13. Marketing Kit – Template for PowerPoint Presentations

Marketing Kit PPT Template for PowerPoint Presentations

Why use a free marketing plan PowerPoint template? You don’t want a dated and dull design, which is what free marketing PPTs often look like. Instead, grab this comprehensive Marketing Kit PowerPoint template. This kit comes with 180 unique slides,  graphics, balanced designs, and easy to editable elements.

14. Marketer Pro – PowerPoint Strategy PPT Design Template

Marketer Pro PowerPoint Strategy PPT Design Template

Marketer Pro is one of the most popular marketing PPTs PowerPoint template available on GraphicRiver. After hundreds of sales it’s got a near five-star rating, and great customer reviews, like this one:

“Great design, easy to use and customize.”

Here are just a few of the many, hassle-free highlights of what this PPT for marketing template includes:

  • many unique, color-rich slide designs
  • easy drag-and-drop image and graphic setup
  • full animated slides/transitions/object options
  • handcrafted infographics and editable charts
  • ready to use vector icons, and more

If you need to make a unique marketing strategy presentation—especially one that’s got high energy slide designs—then use this striking PowerPoint template today.

15. Business Plan – PowerPoint Presentation Template

Business Plan

Marketing plans don’t have to be drab and monocolor. This template is a perfect reminder of that. It not only has a bright set of splashy slides that are sure to grab an audience’s attention, but it’s also is easy to update. Try out any of the 160 slide designs to build your next marketing plan.

16. Business Plan PowerPoint Presentation Template

Business Plan PPT

Bold imagery can really make an impact on an audience, and this marketing PPT plan shows you how. Simple ideas paired with large images helps you say less with more. This is another easy-to-use template for the marketing beginner.

Top features for this marketing PPT template include:

  • more than 44 unique slide designs, in light and dark editions
  • drag-and-drop photomasks that create custom shapes
  • everything included in one package for a low “total cost”

17. Business Marketing

Business Marketing

PowerPoint marketing plans outline your offerings to the world. That means they really need to have a sleek and vibrant design. This marketing plan presentation PPT has 496 custom slides and beautiful color options.

18. Clean Marketing

Clean Marketing

The goal of any marketing PPT is to wow your audience. Marketing plan presentation templates like this one make it easy.

Choose from hundreds of slide designs, each beautifully styled for widescreen displays. Explore 18 custom color palettes, and drop in your content in seconds, thanks to easy placeholders. Every marketing plan deserves to look its best and getting there’s never been simpler.

19. Digital Marketing – PowerPoint Template

Digital Marketing - PowerPoint Template

Finding a strong digital marketing PowerPoint template isn’t easy, so why not turn to this versatile option? It includes all the content you’ll need to portray your winning marketing plan. Focus on features such as:

  • fun graphics and charts to share data
  • smooth, professional animations
  • easy-to-edit custom shapes
  • light and dark color schemes

20. Clean Content Marketing Presentation

Clean Content Marketing Presentation

A marketing strategy template PPT like this one should be a top choice for anyone looking to bring a professional vibe to their slides. This clean and elegant theme uses color for emphasis, offsetting content brilliantly against a blank backdrop. In doing so, it boosts audience engagement and helps you steer focus to key ideas.

21. Digital Marketing

DIgital Marketing TemplateWhen you buy a marketing plan presentation template, look for the value in a single download. This pack is an excellent example of a flexible marketing strategy template PPT.

Built for data-driven decks, Digital Marketing includes charts, tables, and infographics. These are tools to illustrate data. Audiences love them, and they’re the perfect tools to support your narrative. You’ll also find device mockups, maps, images, and more. This unique design can work brilliantly with any marketing plan

22. Marketing Presentation Template

Marketing Presentation Template

Consider this marketing presentation template for a simple, yet effective template. The template has 11 color variations and a plethora of infographic elements. So, it’s perfect for presenting data. The template was designed in widescreen resolution and includes 35 unique slides.

23. Justice Creative Marketing PowerPoint Template

Justice Creative Marketing PowerPoint Template

The Justice Creative template has a bold and modern design. You’ll find drag and drop image placeholders. Easily change the colors and fonts to match your branding. The template has a variety of slides based on master slides as well as charts and graphs to present your data in an appealing way.

How to Quickly Customize PowerPoint Marketing PPT Slide Designs

A PowerPoint marketing plan is a must for sharing your vision. Thanks to pre-built professional templates, you don’t need any design skills to create an amazing presentation. Let’s look at three marketing presentation examples and learn how to customize each slide in seconds.

Marketing plans should be visual. Anyone who’s suffered through long presentations understands the importance of diverse slide content. 

Elements like images, charts, and infographics help to break up the monotony of a slide deck. They’re also key to explaining complex concepts and presenting data in style.

Marketing Plan PowerPoint Example

In this section, we’ll use Marketing Plan Volume 2, a multipurpose marketing presentation template from Envato Elements.

1. The Intro Slide

Let’s begin by customizing a simple image-and-text slide. This one’s near the beginning of the presentation, so it’s well-placed to introduce your team and roll out your marketing plan slogan.

The Intro Slide
Use an intro slide to set up your presentation for success.

Outlining your slogan and guiding principles early sets the stage for the balance of the presentation. It places your message into context. When your audience knows your motivations, they’re more likely to engage, understand, and follow along.

The text is easily replaced. Simply click to select it, then type over it with your own words. Freely adjust the font size and styling up on PowerPoint’s ribbon. Then, add in your own photo. 

The placeholders in this marketing plan presentation template make this a breeze. Just click in the gray box, navigate to your image, and click to Insert it. PowerPoint will drop it onto the slide, already perfectly scaled and ready to share.

Intro Slide Finished
Just add your text and a photo to the placeholder to create a strong intro.

2. The Charts and Graphs Slide

Charts truly are the best way to illustrate numerical data. And thanks to PowerPoint, they can be created and edited in seconds. This slide includes a pre-built column chart with data already included. 

Naturally, you’ll need to customize it with your own numbers. To do that, right-click on one of the bars and then select Edit Data. PowerPoint will launch an embedded Excel spreadsheet right inside the app. There, easily type in your own data. The chart will scale and resize automatically with every change you make.

Charts and Graphs Slide
Customize charts and graphs by right clicking on the object and choosing Edit Data.

3. Device Mockups

Finally, let’s check out device mockups. Device mockups help you showcase your website or app on representations of real devices. You’ll find mockups for smartwatches, phones, computers, tablets, and more.

Device Mockups
Start with a device mockup template to drop your app specifics into it.

As you can see, this mockup slide focuses on a smartphone. The centerpiece is the mockup itself, the 3D representation of the device. Beside it, you can see plenty of text placeholders, in which you can provide details about the app or website. Whether your marketing PPT features digital ads, or exists to sell a digital product, mockups can be a crucial element when communicating your plan.

To customize a mockup slide, you’ll first need to capture a screenshot on a real device. Transfer it to your computer and then add it to the mockup. Click on the image placeholder inside the phone screen, browse to your screenshot, and click to insert it. PowerPoint will import the image, scaling it automatically to fit inside the mockup. From there, easily swap the placeholders for your own text to create a compelling marketing PPT slide.

Device Mockup Finished
You get a realistic-looking device image with your screen on it.

Thanks to Envato, building a marketing PowerPoint has never been easier. Your slide deck will be at the forefront of professional design—and you won’t need any editing skills to get there! By using one of these marketing plan presentation templates, you’ll have more time to work on your plan, without worrying about editing.

For more on that, you’ll want to check out our helpful tutorial:

  • Microsoft PowerPoint
    How to Make Pro Marketing Plan PowerPoint PPT Presentations for 2020
    Andrew Childress

Inspiration: 5 Top PowerPoint (PPT) Marketing Plan Presentation Slide Designs for 2020

It’s true that every marketing PowerPoint plan is going to differ. But that doesn’t mean that you can’t find common elements that work well for every marketing plan PPT. Borrowing from the best ideas is a great reason to use PPT for marketing campaign templates that already have ideas for you.

Let’s look at five types of slides that you’ll find in many marketing PowerPoint templates. We’ll sample from templates from Elements and GraphicRiver. Consider using these when you’re building your marketing plan.

1. Mission Slide

A mission is that core idea that drives what you do. It’s a great litmus test when you’ve got a new idea to measure your tactics against that mission. Does what you’re doing fit with your mission? That’s the question all businesses should constantly ask themselves.

So, why not use a mission slide in your next marketing PowerPoint? Use a slide to capture that single idea. It creates an understanding of your goal with your audience and collaborators.

The Mission Slide
Use the critical mission slide like this one in Business Plan to capture that single, central idea that drives everything that you do.

2. The SWOT Slide

Strengths, weaknesses, opportunities, and threats: they exist for every business. Considering them properly is crucial. That’s why they’re condensed into a key idea and common approach called a SWOT.

You’ll find a SWOT analysis slide in many PPT for marketing templates. Use a SWOT and fill it out to show proper consideration of each force in your business.

SWOT Analysis in Marketing Plan
A SWOT analysis slide like this one in Marketing Plan will help you show that you’ve considered each of the key forces for your business.

3. The Team Slide

No matter what type of presentation you’re building, showing off the team behind the work is a good idea. A team slide can make your co-workers feel celebrated and recognized, and it also builds familiarity with your audience. 

Almost all the marketing PowerPoint templates we’ve featured in this round-up will include a team slide. Use one of them in your marketing PowerPoint plan to “put a name with a face” for your audience.

The Team Slide
The team slide in Business Plan is the perfect example of showing off the members behind your hard work.

4. The Map Slide

Most marketing plans need to include a geographic consideration. That might mean showing trends or specific plans that’ll help you reach targeted audiences.

That’s why you want to use a map slide to do just that. Bringing specific geographics to life will help cement that there are specific, targeted plans. In the best marketing PowerPoint templates like the example below, you can see how to use a map slide.

Map Slide
Use a map slide like this one in Social Media Trends to help your audience connect the plans to specific areas.

5. The Infographic Slide

Infographics can help you explain a process. Instead of just listing the steps in a process, use an infographic to make it highly visual.

Your business plan should include some tactical plans. These are the specific steps it takes to execute the marketing plan. Those are best shown with infographics that illustrate ideas easily.

Infographic Example
Infographics like this one included in Business Plan are the perfect way to help your audience understand with a simple visual.

5 Quick PowerPoint Marketing Presentation Tips

Designing a great PPT marketing presentation takes not only strong ideas but refining them and putting those ideas into the best visual slides that tell a compelling story. 

You want to make your points stick with your audience and deliver them so that your key ideas that fit your marketing presentation goals.

Here a few quick tips to help you do that:    

1. Focus Your PPT Marketing Message

Take your marketing topic and simplify it. Hone it down to connect with your audience boldly.

Your goal is to get into the head of your audience. Think about how your topic will resonate with them. What question, statistic, or quick point could grab their attention right away?

A good example of quick audience engagement is the question:

“What’s the purpose of this email?,” from the SlideShare presentation “Email Marketing 101: Strategy,” by SendGrid. This is then followed by another question: “Or rather, what do you want your recipients to do?”

These questions help draw the audience into your presentation topic, before they show potential purposes of email campaigns. Questions are a great way to lead your audience to a clear point.

After you’ve got them hooked into your topic, then look to hold that attention throughout your marketing presentation before you end strong. Discover more about how to engage with your audience more powerfully:

  • Presentations
    How to Make a Persuasive PowerPoint Presentation (With Powerful Tips)
    Celine Roque
  • Presentations
    Make an Impact—How to Start a Presentation Strong and End Powerfully
    Julia Melymbrose

2. Use the Right Presentation Slides

There are many types of presentation slides such as:

  •  showcasing your team
  • your products
  • roadmaps
  • timelines
  • market strategies
  • and more.

It’s helpful to choose a marketing PowerPoint template that’s got the slide designs you need for your presentation.

For example: Use the Marketing Plan PowerPoint Design if you’ve got fresh marketing ideas, strategies, or plans to showcase. Whereas, if you’ve got a more narrow focus like social media to present on, then the Social Media Pro theme would be a good choice.  

Not only is it important to use the right slide designs, but you also want to use high quality images and graphics to showcase your marketing ideas. Whether you need a photo for just the right visual metaphor or to blur stylishly in the background, you can find a bevy of royalty-free photos and professional graphics on Envato Elements.  

Envato Elements - Design without limits
Envato Elements – Design without limits.

With Envato Elements, you get unlimited downloads for a single monthly fee. The benefits are:

  •  templates
  • pro graphics
  • creative assets

These are available to download whenever you need them for any project.

Learn more about how to design better PowerPoint slides:

  • Microsoft PowerPoint
    How to Make Good PowerPoint Slide Designs Even Better in 2020
    Sven Lenaerts

3. Use Evidence to Prove Your Points

Whether from case studies, quality marketing studies, or your own research, real marketing data speaks to an audience better than generalizations or assumptions.

While your logic and ideas can carry quite a bit of your presentation, showcasing a few key numbers inside easy-to-understand infographics will make your points more credible.

Use a marketing PowerPoint template that comes with great infographic slides, like The Digital Marketing Pro or the Marketing Toolbox. With the right data slide designs, your audience will understand your points with more clarity and exacting depth.

Find more top PowerPoint templates that are overflowing with infographic slide designs:

  • Microsoft PowerPoint
    35 Best Infographic PowerPoint Presentation Templates: With Great PPT Data Slides 2020
    Sean Hodge

4. Provide Clear, Actionable Takeaways

Great presentations tell a story that puts the spotlight on solving problems. They clarify with examples, but that information needs to make clear points that the audience can make use of.

Provide takeaways throughout each section of your presentations—especially in your conclusion. You want your audience to be driven take notes, and recall your takeaways, so they can put your ideas into action.  

There are some takeaways in the SlideShare “5 Storytelling Lessons From Superhero Stories,” by HighSpark. The presentation makes this quite literal by titling them as such, as shown below:  

That way, the audience can easily recall the key storytelling points of this presentation, such as:

  • connecting with shared desires
  • identifying common villains
  • demonstrating solutions to problems in stories
  • and more.

5. Format for Live vs Distributed Release

Before you jump into designing slides, be sure to consider: how will you use the presentation deck you’re making? Your presentation format will differ when giving a live presentation versus one that’ll be distributed.

In the live presentation case, you’ll want your slides to be concise, and support what you’ll be speaking. Your visuals need only compliment and highlight your key talking points. You can use impactful visuals, but it’s often best to keep text short and your points bold.

Your presentation needs take a different approach when you’re making it for digital or online distribution. For example, if you’re designing a marketing presentation to be emailed to your team, or if you’ll be uploading your deck to SlideShare. In those cases, each slide in your presentation needs to communicate your point fully on its own, much like a PDF document would.

Here are some great PowerPoint SlideShare examples you may want to look at:

  • SlideShare
    18+ Best PowerPoint SlideShare Presentation Examples (For 2019)
    Laura Spencer

5 Top Marketing Plan
PowerPoint PPT Presentation Design Trends for 2020

Here are some of the latest design trends to help you get the most from your marketing PPT template:

1. Bright Colors

Using bright colors in
the design of the marketing presentation template is on-trend. Many bright
colors will make your presentation less boring and more fun. Using black or
white text on bright colors also makes your text stand out.

Bright Colors
This marketing campaign template from Envato Elements captures the audience’s attention with the bright colors.

2. Abstract Design

Having an abstract
design in your marketing PowerPoint template is on-trend. It can make
your presentation unique. An abstract design can engage for the audience
without being distracting.

3. Infographics

Infographics are a great
way to present data or text in an exciting way. Use an infographic to break up text. A  marketing PowerPoint presentation with less text becomes more
engaging for the audience.

Infographics
Colora is a business marketing presentation PPT template from Envato Elements that comes with infographics.

 4. Color Gradient

A color gradient is where a color slowly transitions into another
color. Use this design trend for any purpose. It can be bold or
subtle.

The color gradient could also be a part of the slide or just in the background. Having
a gradient color is more interesting than just a single color on a slide. 

5. Image Masking

When you can only see
part of a full image that’s called image masking. Many marketing PowerPoint templates
already have this built in to the template. Most templates make it easy all you need to
do is drag and drop the image into the placeholder.

Image Masking
This marketing presentation template has several slides that feature image masking.

Discover More PowerPoint Template Designs

So far, you’ve seen different marketing PowerPoint template designs that you can use as an inspiration or as a starting point for your presentation. For more inspiration or want to see even more creative PowerPoint designs, check out these roundups: 

  • Microsoft PowerPoint
    34 Animated PowerPoint PPT Templates (With Cool Interactive Slides for 2020)
    Sean Hodge
  • Microsoft PowerPoint
    25 Beautiful PowerPoint (PPT) Presentation Templates With Unique Slide Designs (For 2020)
    Andrew Childress
  • Microsoft PowerPoint
    35 Best Infographic PowerPoint Presentation Templates: With Great PPT Data Slides 2020
    Sean Hodge

Where to Find the Best Marketing PowerPoint Templates in 2020 (Envato Elements vs GraphicRiver)

Both Envato Elements and GraphicRiver offer trendy and attractive marketing plan PowerPoint templates. But which one should you use? And what’s the benefit of each marketplace?

1. Key Benefits of Envato Elements

Envato Elements is a subscription marketplace where you can download unlimited design elements for a low monthly fee.

Download as many marketing PowerPoint templates as well as other assets such as stock photos, business cards, social media templates, and more. 

Marketing PPTs
Best Marketing Plan Examples for PowerPoint from Envato Elements.

2. Key Benefits of GraphicRiver (& Envato Market)

GraphicRiver is the best marketplace for downloading single-use marketing PowerPoint templates and other design assets. It’s part of the Envato Market suite of online marketplaces that cater to many creative digital asset needs.

Marketing PowerPoint Presentations
Best Digital Marketing PPT presentations for 2020

When you need a marketing PowerPoint template quickly or when you know exactly what you’re looking for, visit GraphicRiver to buy and download your files. 

Your Choice (What’s Right for You?)

If you’re a designer working with many clients or if you’ve got more than on business, Envato Elements makes the most sense for you. Sign up for Envato Elements now.

Design Without Limits
Envato Elements – Design without limits

But, if you only need design assets occasionally, whether that’s a marketing plan PowerPoint template PPT or another file type, GraphicRiver is the best choice for you. Head on over to GraphicRiver (or another Envato Market site) to find what you need.

Common PowerPoint Questions Answered (FAQ)

PowerPoint is a powerful program that can be used for many different designs and presentations. As such, it’s not uncommon to have many questions about it. We’ve compiled the most common PowerPoint questions below along with answers: 

1. Are PowerPoint Templates Customizable?

Yes, all the PowerPoint templates can be customized to use your preferred colors, fonts, and images. You can also customize the background of each slide. Here’s a tutorial to give you some direction on customization:

  • Microsoft PowerPoint
    How to Quickly Customize a PowerPoint Template Design
    Andrew Childress

2. Can I Add Animations to My Slides?

To add a bit more visual appeal to your presentation or to make it stand out, you can certainly add animations to each slide as well as slide transitions. Learn how to add animations in this tutorial:

  • Microsoft PowerPoint
    How to Quickly Add Good Animations to Your PowerPoint PPT Presentations
    Andrew Childress

3. How Many Slides Should I Use?

It depends on the type of presentation you’re giving, the amount of information you want to cover, and the planned length of your presentation. This tutorial has more guidelines on how many slides your presentation should have:

  • Presentations
    How Many Slides to Use For a 5, 10, 15+ Minute Presentation
    Sharon Hurley Hall

4. Can I Use a Custom Background for My Slides?

Yes, design a background for your slides in a program like Photoshop and easily add it to your presentation. Learn about backgrounds here:

  • Adobe Photoshop
    How to Make PowerPoint Slide Backgrounds In Photoshop (PPT Size/Format?)
    Andrew Childress

5. Does PowerPoint Support 3D Shapes?

Yes, it does. 3DElements can add an extra bit of interest to your presentation. We’ve got a tutorial that shows you how you can create 3D elements such as pyramids with shape and model templates:

  • Microsoft PowerPoint
    How to Create 3D PowerPoint Pyramids with Shape & Model PPT Templates
    Andrew Childress

Download Our eBook on Making Great Presentations (Free PDF)

Need more help? We a helpful resource that’ll walk you through the complete presentation process. Learn how to write your presentation, design it like a pro, and prepare it to present powerfully. 

Grab our eBook: The Complete Guide to Making Great Presentations. It’s available for FREE with a subscription to the Tuts+ Business Newsletter. 

Free eBook PDF Download Make a Great Presentation

Learn More About How To Use PowerPoint (Tutorials)

PowerPoint can be a bit intimidating to get started with. And you’re usually on a deadline to prepare the presentation that you’ll use to support your speaking engagement, so you hardly have time 

That’s why it helps to review a few tutorials that can help you ease the learning curve when you’re out to learn Microsoft PowerPoint. Start with a comprehensive guide like How to Use PowerPoint (Ultimate Tutorial Guide), which many users have found to be the perfect starting point.

Here are other tutorials to really solidify your PowerPoint knowledge:

  • Microsoft PowerPoint
    How to Make Great PPT Charts & Graphs in Microsoft PowerPoint
    Andrew Childress
  • Microsoft PowerPoint
    How to Learn PowerPoint Quickly (Complete 2020 Beginner’s Guide)
    Andrew Childress
  • Microsoft PowerPoint
    How to End Your PowerPoint Presentation With a Strong Close (In 2020)
    Andrew Childress
  • Microsoft PowerPoint
    How to Make Winning Pitch Decks in 2020 (With PowerPoint Templates)
    Andrew Childress

Types of Marketing PowerPoint Presentations to Create

There
are so many types for great digital marketing decks, advertising
presentation designs, and sales PowerPoint templates on Envato Elements
and GraphicRiver. 

There are lots of different types of marketing presentation examples, such as:

  • selling your marketing services to a new client
  • engaging your investors with new marketing plans
  • presenting marketing strategies to your team

Grab the best marketing PPT templates for many uses, such as decks with designs for: 

  • digital marketing strategy
  • digital marketing proposal PPT PowerPoint templates
  • social media PowerPoint templates
  •  go to market strategy templates for PPT 
  • PowerPoint product marketing PPT presentations
  • marketing campaign presentation designs
  • brand plan templates
  • marketing management PowerPoint presentations
  • integrated marketing communication plan PowerPoint
  • market analysis and proposal PPT templates
  • and more!

Design Your Next Marketing PPT Presentation Right (In 2020)

Whatever your marketing presentation needs are, we’ve got you covered! Don’t make the mistake of relying on a marketing PowerPoint template you find for free. Free marketing plan PowerPoint templates are often more trouble than they’re worth.

If you need regular access to lots of PowerPoint marketing templates, then head over to Envato ElementsFor a single monthly fee, download unlimited assets. You get a full assortment of presentation templates, website designs, creative assets, and more.

Or, find the best PPT marketing templates on GraphicRiver. Buy professional PowerPoint design sets individually and at reasonable prices. Then download them right away.

Editorial Note: Our staff updates this post regularly—adding new, marketing PowerPoint templates with the best, trending marketing plan and strategy PPT presentation designs.

Mobile Inbound Marketing: What You Need to Know

Mobile Inbound Marketing: What You Need to Know

Is your brand mobile-friendly? Mobile optimization is more important than ever. In fact, the world has seen a 220% increase in mobile device use over the last seven years. If you want your brand to reach this tremendous number of mobile users, then you should consider leveraging mobile inbound marketing.

Mobile inbound marketing is the practice of leveraging mobile optimization across all online platforms. It engages audiences using their mobile devices. When your online business presence is fully mobile-friendly, you’ll have lower bounce rates, higher engagement, and higher conversion rates as a result.

Now, more than ever, people are using smartphones to communicate, surf the web, and conduct business. That number is only going to continue increasing. If you want to reach your audience and convert new followers in the process, making your brand completely mobile-friendly is essential.

Want to know how to build your mobile inbound marketing strategy? Read on.

Optimize Your Website for Mobile

These days, many of us are spending a large portion of our lives on the internet–not just on our computers and tablets, but our phones, too. We’re constantly connected. These days, it simply doesn’t make sense for you to have a website that doesn’t work on a mobile browser.

If you want to keep visitors on your site, they have to be able to access it from their phone or tablet. Your website should be mobile optimized and easy to view and navigate on a smartphone screen. Some DIY website services, such as Squarespace and Wix, offer a mobile view so you can preview what your site looks like on mobile.

The risks of not creating a seamless, easy-to-access experience for your customers are high. Fifty-one percent of consumers say that if they have a negative experience with a company, they won’t return. And, 74% of shoppers say they’re more likely to switch from one brand to another if the buying process is too difficult. Failing to optimize for mobile inbound marketing leaves your brand vulnerable to losing a significant number of customers.

Format Video and Graphics for Mobile

In addition to making your website mobile-friendly, pay careful attention to your images and videos. They’ll also need to be mobile-friendly. In particular, vertical video has become increasingly popular recently because it utilizes the entire phone screen in vertical format. As a result, users don’t have to rotate their screen to get the full effect.

Your graphics will also need to be optimized for mobile inbound marketing. That means you’ll want images that aren’t too large or slow to load. You’ll also want formats that are easy to see and appreciate on a small screen. Pay attention to details such as the size of the text on your graphics and the dimensions of your images.

Make Sure Your Marketing Emails Are Mobile-Friendly

Email marketing is another, often overlooked aspect of your strategy that should be optimized for mobile inbound marketing. Many email programs now have mobile preview available. Here are a few tips for making sure your emails are ideal for mobile users:

  • Make sure your subject lines aren’t so long that they get cut off on a phone screen. Your audience needs to be able to read the entire subject line at a glance on their phone.
  • Double-check image size, making sure your image fits well onto a vertical phone screen and doesn’t take too long to load.
  • Select a font size that isn’t too small to read on a phone.

Leverage Social and Branded Apps

It’s likely that your audience is hanging out on social media apps when they’re scrolling on their phones. Make sure you have a presence on any social media sites that make sense for your brand. This helps keep you top-of-mind outside your own branded online properties (like your website, email, or app).

Some popular social media apps that can be effective for businesses include:

  • Facebook
  • Instagram
  • TikTok
  • Twitter

In addition to interacting on social media, you can leverage social messaging apps to maximize your mobile inbound marketing efforts. Utilizing messaging apps as part of your marketing strategy can help keep your marketing more conversational and personalized. It also keeps your followers engaged with your brand.

Some brands take mobile inbound marketing a step further and build apps to extend their brand experience beyond website and in-store customer interactions. You can do this by building a complete mobile app, which can be costly and time-consuming. Or, you might consider creating a progressive web app that makes interacting with your brand easier on mobile devices.

Find Out How Your Audience is Interacting with Your Brand on Mobile

It’s helpful to get an idea of how your audience interacts with your brand on their mobile devices. You can check analytics to get a partial picture, but consider sending a survey to your audience in exchange for a 10% coupon code.

Additionally, you could form a focus group or simply have conversations with customers. Ask questions to learn more about their mobile activity. Then, make adjustments based on your new insights.

Wrapping Up

Mobile inbound marketing is all about expanding your brand’s presence across all possible online channels. It’s about making your products, services, and content accessible to anyone, whether they’re using a desktop computer or mobile device

To quickly recap, here are some of the top ways you can optimize your brand for mobile inbound marketing:

  • Make sure your website is easy to view, navigate, and use on mobile devices
  • Leverage vertical video, rather than horizontal video
  • Optimize your graphics for mobile screens and make sure they load quickly
  • Check in with your emails and verify they are optimized for mobile screens
  • Establish and maintain an active, engaging social media presence
  • Consider interacting with customers via social messaging apps
  • Explore whether developing an app is right for your brand
  • Survey your audience to find out how they’re interacting with your brand on mobile

Have you made mobile inbound marketing part of your brand strategy? How are you leveraging mobile to reach a wide audience? Drop us a comment to let us know about your favorite mobile marketing tactics and tips.

Featured image via Graphic farm / shutterstock.com

Authenticity in Marketing: Why Does it Matter?

Authenticity in Marketing: Why Does it Matter?

As the online world becomes louder and more crowded, it’s becoming more important to practice authenticity in marketing. Beyond products and services, audiences want to connect with the brands they love on a deeper level.

Brands that practice authenticity in marketing are being intentionally true to the heart of their brand and its message. Gone are the days of growing your platform with canned marketing techniques and recycled, generic messaging. Now, customers do business with companies that share their values, represent themselves as they truly are, and support causes they are about.

Let’s look at what it means to be authentic as a brand, and why that matters for your marketing.

What Does It Mean to Practice Authenticity in Marketing?

Being authentic means that you are real and genuine. When you shake it all down, authenticity means you’re being true to who you are as a brand. You’re presenting yourself and your brand from a place of sincerity and genuineness. And, you’re doing so in order to create real connections with your audience.

As an authentic brand, you know your target market, what they value, and why they seek you out. You don’t invest in marketing gimmicks to hook consumers who aren’t in your target audience because you understand that violates your audience’s trust. Additionally, you understand that being authentic means building and maintaining that trust.

Not sure where to start tapping into your authenticity as a brand? Consider the traits of authentic people: nonjudgmental, welcoming, honest, teachable, expressive, and considerate. If you’re looking to make your brand more authentic, start by asking whether your brand represents those traits. Then, identify where you can begin making adjustments.

Building trust with your audience creates loyal followers and customers who will return to your content or products over and over. As a result, you’ll grow a community around your brand that makes it stand out from the crowd.

Leveraging Authenticity to Stand Out

These days, brands need to go above and beyond strong marketing. Authenticity can boost your visibility among your existing audience, while also attracting new customers in the process.

According to a recent email statistics report by Radicati, the average user sent and received about 293.6 emails per day in 2019. Of those emails, an estimated 121 of those emails were from businesses. Although email marketing is incredibly effective, the sheer volume of emails we receive each day make it easy to miss messaging from our favorite brands, especially if they’re using common marketing lingo or boilerplate copy.

Once a consumer has seen the same approach to marketing from different brands, over and over, they become unaffected by it. Because of this, it becomes easy to overlook emails and social media posts that utilize that angle. Essentially, users become numb to familiar strategies. But when a brand is practicing intentional authenticity, they’re more likely to catch a user’s attention.

Today’s consumers are also on the lookout for brands that embody values similar to their own. They prefer to support companies they identify with on a deeper level than simply purchasing a product they like. In particular, Millennials have been widely associated with the practice of buying what a brand values, rather than a particular product. Consumers expect brands to share in their desire to make the world a better place to live, work, and do business.

Additionally, users instinctively know when a brand is not being true to itself. They can spot discrepancies between the brand’s words and actions (whether that’s a personal or corporate brand), and they’re quick to not only call out inauthenticity but to call their friends’ attention to it, too. Brands can’t hide behind a facade for long, because their audience is more likely to draw attention to it and hold them accountable for making positive changes.

How to Make Your Brand Voice Authentic

Making your brand voice more authentic is one of the most important keys to authenticity in marketing. Conversational marketing is one strategy you can use to keep your interactions with your audience down-to-earth. Remain focused on leveling with your followers, and personalize those connections wherever you can.

Be up-front with your audience, tell them exactly who you are and what you stand for, then show them consistently that you mean what you say. Don’t talk down to them or use jargon-filled language that keeps them from fully engaging in the conversation. Instead, help them feel like they’re having a conversation with a trusted friend who really gets them (but make sure you really do get your followers, because they’ll figure it out quickly if you don’t).

In addition, being transparent about the causes and philanthropic initiatives you support can help you connect on a deeper level with your audience. Communicating about the charitable work your company does, for example, can be a strategy as long as it’s a cause you truly care about. Anything less will be obvious to your followers.

Maintaining Audience Trust Through Authenticity

Authenticity in marketing extends beyond your campaigns and into every touchpoint of your business. You must be consistently transparent and true to your brand values across the board.

Here are some places where your brand should be authentically represented:

  1. Your website. Represent your brand authentically through the copy and brand visuals you choose. You should also tell your audience everything they need to know about who you are and what you stand for. A strong About Us page, transparent costs and fees, and a solid FAQ section are a great place to start.
  2. Your social media presence. Every interaction you have with your social media followers, whether public or via a private social messaging app, should be true to your brand. The internet is forever, and even one off-base remark or response could hurt the trust you’ve established with your audience. All it takes is one screenshot to damage your credibility. Keep your interactions helpful and friendly, and don’t respond to trolls.
  3. Your team. Make sure your team members represent and maintain your brand’s authenticity in marketing. Sales representatives, customer support personnel, and other brand representatives should all be on board with your brand values and how you interact with customers. Just like social media, even one poor interaction with a company representative can be hard to overcome.

Wrapping Up

When practiced correctly, authenticity in marketing helps you stand out in an otherwise loud market. Authenticity is a powerful tool for forging genuine connections with your audience and building trust.

Remember, many consumers care about a brand’s values and the causes they support. In addition to being true to your voice and who you are, leverage transparency to show your audience your values. As long as you consistently present your authentic brand with sincerity, you’ll be able to create genuine, lasting connections with loyal customers.

Featured image via Visual Generation / shutterstock.com

Digital Marketing Tools – CodeGun


1. Marketplaces and classifieds – are the sites that combine goods and services.

One of the most popular resources is:

  1. OLX
  2. Amazon
  3. eBay
  4. Craiglist
  5. Google MyBusiness
  6. Facebook Marketplace

Classifieds, online directories, and other portals have huge attendance and extensive advertising opportunities for attracting new audiences. You can fill in company profiles – addresses and contacts. And it will be to be displayed in search engines. You can also place ads and find an audience interested in your goods and services.

2. Business Review sites are specialized resources, on that user who has tried out the product can leave reviews.

  1. Trustpilot
  2. Sitejabber
  3. Capterra
  4. Reviews.io
  5. Goodfirms.co
  6. Yelp
  7. Tripadvisor
  8. Google Maps
  9. Facebook Pages

3. Forum marketing is an activity that is aimed to promote products or services on hidden/open forums.

4.LocalSEO (MAPS) – Companies with a physical address that provides most of the services offline is the most suitable type of business to promote yourself on these types of platforms

this includes

  1. Google Maps
  2. Apple Maps
  3. Bing maps

5.SEO this promotion method has long-term effect and allows to attract the most traffic for lower cost per target user. 

6. email marketing – promotional(commercially oriented) email messages to potential clients.

 

Allows: – to quickly reach a large target audience; – attract new visitors to the site; – increase loyalty and trust to the company; – to return departed clients to the site; – increase sales. Used: – to promote products and services; – to inform the audience; – attracting/retracting subscribers’ attention.

7.Social Media Marketing – allows you to promote brands in social networks.

Allows: – increase the loyalty of current and potential customers; – to form a positive brand image; – to raise brand awarenes; – increase traffic and conversion. Promotion in social networks includes: – developing an original concept of community in social media; – creating and hosting all types of content, including online broadcasts; – continuous targeted communication with users; – long-term effect of social media by attracting new visitors.

8.Influencer Marketing

a new way to create positive brand image.

The main thing is to choose the right influencer, depending on the target audience and the objectives of the advertising campaign. Types: – Celebrity; – Professional big influencer; – small influencer. Allows: – increase brand recognition; – increase user loyalty and trust in the brand; – increased demand for company product or services; – to make sales.